Guidelines for representing your business on Google
We’ve come up with a list of guidelines for local businesses to maintain high quality information on Google. Following these guidelines helps avoid common problems, including changes to your information, or, in some cases, removal of your business information from Google.
For best results using Google My Business:
- Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
- Make sure your address is accurate and precise.
- Choose the fewest number of categories it takes to describe your overall core business.
Note: Brands, organizations, artists, and other online-only businesses should create a brand page instead of a Google My Business listing. Brand pages must follow the Google+ page content guidelines.
In order to qualify for a Google My Business listing, a business must make in-person contact with customers during its stated hours.
The following businesses aren’t eligible for a business listing:
- Businesses that are under construction or that have not yet opened to the public.
- Rental or for-sale properties, such as vacation homes, model homes or vacant apartments. Sales or leasing offices, however, are eligible for verification.
- An ongoing service, class, or meeting at a location that you don’t own or have the authority to represent.
Only business owners or authorized representatives may verify and manage their business information on Google My Business. If you wish to share management access to your listing with others, you can add a manager.
Any individual or company that manages business information on Google My Business for a business that they don’t own is considered an authorized representative. Examples: a third-party SEO/SEM company; a friend of the business owner; an online ordering, scheduling, or booking provider; and an affiliate network provider.
Authorized representatives must:
- Never claim a business listing without express consent from the business owner.
- Never make false, misleading, or unrealistic claims.
- Never use harassing, abusive, or untrustworthy tactics with potential or existing customers.
- Always work directly with the business owner to complete verification. Learn more about verification
- Always ensure that the business owner understands what Google My Business is and where Google My Business data is used.
- Always keep the business owner informed about which actions the authorized representative will take on the business listing.
- Always follow Guidelines for representing your business on Google. Note that the phone number and website for a listing should always be the single, authoritative phone number and website for the business and be verifiable by the business owner. Website content must be owned and managed by the business owner.
- Always respond to management access requests promptly, and always transfer listing ownership to the business owner immediately upon request. Authorized representatives must, whenever possible, encourage the business owner to create an account, own the listing, and add authorized representatives as managers. Learn more about transferring ownership
Failure to adhere to these policies may result in a suspension for the listing and/or account.
Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers.
Any additional information, when relevant, can be included in other sections of your business information (e.g., “Address“, “Categories“). Adding unnecessary information to your name (e.g., “Google Inc. – Mountain View Corporate Headquarters” instead of “Google”) by including marketing taglines, store codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions, or containment information (e.g. “Chase ATM in Duane Reade”) is not permitted.